Mac Vs PC

Mac
- Young man
- Fun and healthy
- Simple and clean
- Laidback and humble
- Women attractive and blonde

PC
- Old man
- Boring and geeky
- Old and stuffy
- Boastfuland arogen
- ‘women’ is man in drag with beard.

How are the Mac and PC represented in the advertisement?

Mac in this advertisement are represented as a young, fashionable, laidback and attractive in comparisons with the PC which is represented as old, boring, stuffy and geeky. The cultural code we can recognize through this is that we realize PC is the old and arrogant meaning its not as good as the Mac which is laidback and fun. Mac man is young, dressed stylish, clean and he is also humble which gives us a feeling that he is cool and fun which then relates to the product of Mac giving a positive feel of the cool simple laidback life it can give- which is what everyone wants. PC man on the other hand is old, fat, boring, geeky and wearing dull browns in office wear. He speaks arrogantly towards Mac which makes us dislike the Pc man compared to the Mac man, who we favor. This too is a cultural code. The whole advert is a symbolic – binary opposite – Pc and Mac are opposites. Another cultural code is the Mac women and the Pc man/women. Mac use a famous super model, candice swanepoel, who is beautiful, blonde and attractive and well spoke where as Pc have a fat, ugly, bearded man wearing the dress the supermodel was, who speaks slang and rude. This gives us the impression that Mac is a lot better than Pc as the supermodel in comparison with the man is beautiful and attractive which draws us to their product and like the Pc man, the Pc women/man is rude and arrogant which sends a negative vide which draws us away from their product leaving us favoring again the Mac. There is also an enigmatic and action code when we see the Mac’s ‘movie’ and then we know it is the Pc’s turn to show his ‘movie’ which leaves us wondering what will be shown. Ideology of this advert is that if you have a Mac instead of a PC you’re cooler, someone others will aspire to be like and will be superior to anyone who has a PC.