Whats the Purpose/popularity of stereotypes?Relates to audience, audience will understand due to knowledge, some are posative - not all negative and false.
Problems/criticsmKey term - Mediation: The way the Media represent an idea to us.
- Stereotypes overlook th individual
- Place people in groups
- Qualities often exaggerated which leads to a caricature.Leon Festinger - Theory of Cognitive Dissonance. Argued that we resist adjusting our attitudes unless faced with overwhelming evidence against it. Believed that we seek out confimation of our thoughts/beliefes.
The 7 areas are:
- Gender
- Age
- Ethnicity
- Sexuality
- Class and status
- Physical ability/disabillity
- Regional identity
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